The story of a two-man studio taking on a significant project for one of the world’s biggest brands. It’s only through reflection that I have begun to appreciate what we accomplished. We created the Vogue Arabia brand and we launched this new edition of Vogue somewhere it had never been before. This project mattered. And we succeeded.

Part One.

This story has taken me a little time to tell. I’ve been busy working with other brands, but that’s not the reason. The truth is, I never truly appreciated the significance of my role in this project until recently, and it begins with how my agency, Bonne Marque, just a two-man design and writing partnership in Bulgaria, landed the massive branding and design project to launch a new edition of Vogue in Arabia.

Part Two.

My role in the actual project can be divided twofold: I was writing with the editor in chief, a bona fide Arabian princess: Deena Aljuhani Abdulaziz, and I was Creative Director of the project, helping to establish the nature of Vogue Arabia and what distinguishes it from other Vogue editions, and ensuring that everything we were creating was consistent with our brand vision.

The Princess.

A writer’s thoughts and stories from the creative industry – the projects that brought the awards, the process behind the words.

A writer’s thoughts and stories from the creative industry – the projects that brought the awards, the process behind the words.