This project was in addition to copywriting for luge, which you can read about here: https://samthenoun.medium.com/copywriting-with-luge-1be6a58c57c
This project was a natural extension of the initial copywriting project. We were introducing a new technical service to people. We needed to create something that made an impact, and something that could be easily understood.
Take a look a the video here: https://www.youtube.com/watch?v=sLcKgLqrfQc&ab_channel=Luge