Droxic is a digital software agency that partners with fellow agencies and businesses to deliver quality code. They had a great reputation with fellow agencies, who would hire them to complete the code of a project, but the Droxic team wanted to push for new business independently, and they brought me in to help design the new site, rebrand and reposition the agency, and write the copy.

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Droxic is a global agency based in Sofia, Bulgaria. They work with clients all around the world, and this is the main reason the brand, design, and copy needed to be simple. The…

The story of a two-man studio taking on a significant project for one of the world’s biggest brands. It’s only through reflection that I have begun to appreciate what we accomplished. We created the Vogue Arabia brand and we launched this new edition of Vogue somewhere it had never been before. This project mattered. And we succeeded.

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Part One.

This story has taken me a little time to tell. I’ve been busy working with other brands, but that’s not the reason. The truth is, I never truly appreciated the significance of my role in this project until recently, and it begins with…

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Introducing Twotwentytwo

Twotwentytwo is a creative code studio based in Sweden, and I have worked with them from day one, helping the founders understand and form the personality of the brand and even providing the name of the company. In February 2018, they were ready to launch the Twotwentytwo website and social media — Instagram, Facebook, Twitter, LinkedIn, and Medium — and I was responsible for putting a team together to help launch their new brand, share their portfolio of work, and build the brand values across social media.

I brought in Petya Panowa to oversee the social media accounts in the…

An on-fire three-month process that saw me team up with the San Diego guys to give the BASIC brand the digital presence it deserves with its fresh 2017 launch. This was about hitting the keywords and still expressing the unique BASIC attitude. All in all, the final word count — website copy and case studies — extended that of my most recent novel. A serious effort, a great result.

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People familiar with my writing know that I prefer to avoid statements like “we are a digital design agency” because it makes it too easy to sound like everyone else, which…

Created during summer 2016 alongside our work with Vogue Arabia and Conde Nast, the new portfolio of Alexander Engzell — Bonne Marque’s Founder and Executive Creative Director — stands as a perfect example of our bold and diverse creativity: design, video, development, photography, and, of course, writing. And this article is about my writing.

Between May 2015 and October 2017, every article and written interview in Alexander Engzell’s name was written by me. …

Bonne Marque has worked with the French legends, Antoine Wodniack and Jimmy Raheriarisoa, for years now. The developer/animator duo have played an important role in our work for half a decade and we have long considered them one of us. It was therefore very exciting to hear they were opening their own studio together, Waaark, for whom I was happy to write the English copy for their visually arresting new portfolio.

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Tone was the first thing we talked about. Antoine and Jimmy were well aware of ‘the Bonne Marque’ style, as they called it, and they made it clear several…

The Involve Digital brand will never be the same after it invited full-on Bonne Marque madness into its life. They wanted a brand and website that stood up for itself against its boring competition, that wasn’t afraid to speak its mind in an industry in which this was rare, that embraced darkness and freedom.

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Our agency had full control over the Involve Digital rebrand, from their logo, branding guidelines and new portfolio. From the very beginning, Michael at Involve Digital wanted bold disruption, so mindful of the darkness through which we would be leading the visitors of the site, the…

Bonne Marque of 2015 vowed to never work with a client from the recruitment industry again, after a difficult experience. Although this was only half-sincere jesting — a strong stance after an impossible time — a degree of caution lingered when we were contacted by the recruitment agency, Hunter Farmer. But it was soon evident that this would be different.

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When a company called Hunter Farmer becomes your client, literal thinking is your friend, and it took no time at all for Alex and I realise this. Knowing we would attack this project with original artwork by our Senior Art…

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Freewrite is a distraction-free smart typewriter for serious writers, and they needed a website. Adam from Freewrite, who was blown away by the way in which Alexander Engzell and I reimagined the brand of Bonne Marque, wanted the Freewrite site complete within six weeks, so we had to get off to a strong start.

After discussing with Adam the key advantages of the Freewrite — and this would be our approach to segmenting the copy, one advantage at a time — we compiled a list and I went away with the express intention of focussing on the first advantage of…

The ‘Born Makers’ era of Bonne Marque, created during our Summer 2015 rebrand and set to retire with the launch of our next portfolio in 2017, is deliberately confrontational and honest. This victory of art over business, of spirit over sense, and of truth over diplomacy are victories from which Bonne Marque has never looked back.

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My creative partnership with Alexander Engzell (design) — see Editing Engzell.me for an early chapter of our collaboration — reached a new level with the 2015 rebranding of Bonne Marque. This new morning of Bonne Marque proclaimed the ‘Born Makers’ era. Alex and I…

S. Burrows / Born Writer

A writer’s thoughts and stories from the creative industry – the projects that brought the awards, the process behind the words.

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